NIL Strategy
Create a thoughtful NIL plan around goals, values, audience, and opportunity.
Built By Coaches|Trusted By Athletes
Your Game.Your Brand.Your Future.
Guidance for collegiate athletes navigating NIL, personal branding, opportunities, and the next chapter of their athletic careers.
Athletes Signed To
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Why CR
More Than
Representation.
The college sports landscape is changing fast. Athletes need people in their corner who understand the game, the culture, the business, and the person behind the jersey.
Meet CR Sports GroupProtect the athlete.Maximize the opportunity.Build the future.
What We Do
Built Around
The Athlete.
Brand Development
Build a personal brand that can grow from college athletics into the next chapter.
Opportunity Management
Evaluate partnerships and opportunities for fit, value, and long-term impact.
Representation built around where the athlete is now and where they want to go next.
Learn More About CR
Charles
RubenThe People Behind CRBuilt From
Built From
The Coaching Side.
Experience in athletics changes the way you see an athlete's journey. CR Sports Group brings that perspective to NIL, branding, representation, and life beyond the game.
Meet Charles & RubenOur AthletesSigned &
Signed &
Moving Forward.
Every athlete has a different path. Our goal is to help each player find the opportunity that best fits their game and future.
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Jordan Miles
Guard6'5"
CollegeMichigan State University
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Marcus Reed
Point Guard6'2"
CollegeUniversity of Toledo
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Devin Carter
Forward6'7"
CollegeWestern Michigan University
Family PerspectiveTrusted Through
Trusted Through
Every Decision.
Actual testimonial from a signed athlete's parent will go here once provided by the client.
Parent NameMother / Father of Player Name
College / UniversityAnother testimonial from a signed athlete's parent will go here once provided by the client.
Parent NameMother / Father of Player Name
College / UniversityThe recruiting process affects more than the athlete. CR Sports Group works to give families clarity, confidence, and support throughout important decisions.
Read Family Testimonials